American Clay is excited to announce that we are rolling out more new colors!
114 additional choices are now available, bringing our complete palette to a total of 224 beautiful colors.
We have continued with our color blends, however, we have also introduced 13 new standard colors to our line. Inspired by our past, we have decided to re-introduce all of our previously discontinued colors. While Catalina, Santa Barbara Verde, and Desert Plum are being re-introduced as standard colors, Clearwater and Senita Cactus will be color blends.
In conjunction with our color release, we have created a new Product Brochure! Click here to view a digital copy of our new brochure.
Here are a few quick facts and notes about our new standard colors:
- Our 13 new standard colors are: Catalina (701), Chalk Creek (002), Desert Plum (808), Estancia (315), French Quarter (806), Glacier (714), King’s Canyon (205), Oyster Bay (013), Salmon River (211), Santa Barbara Verde (633), Treetop (631), Vermilion Cliffs (308), and White Earth (603).
- Chalk Creek is equivalent to one-half Sugarloaf White. This white color pack allows for numerous blended options beyond what is possible with Sugarloaf White as the pigment load in Chalk Creek is reduced. Chalk Creek cannot be added to Sugarloaf White to increase whiteness – Sugarloaf White alone is already at the maximum load of white pigment.
- Oyster Bay is a color that many have loved and requested throughout the years. It is now available in all five finishes – if you want Oyster Bay in Marittimo™, no color pack is necessary, it is the just the color of the Marittimo™ base plaster.
- If you love the color of our base plaster, Snow Canyon, when wet, White Earth replicates it almost exactly. We also refer to White Earth as “wet” Snow Canyon.
- The following color packs are now recommended for use in the finish coat only: Sugarloaf White, Treetop, Glacier and Estancia. These particular pigments, when used in both coats, can lead to chalking problems which can lead to delamination. If you wish to tint the base coat:
- You may use 1/2 the color pack in the plaster when using Treetop, Glacier or Estancia.
- You may use Chalk Creek in the plaster when using Sugarloaf White.
- When using Sugarloaf White as part of a color blend you may use Chalk Creek and either a full color pack or 1/2 color pack of the second color pigment in the blend in the plaster.
- Example: If using Arcadia (1 Sugarloaf White + 1 Havasu) you may use 1 Chalk Creek + 1 Havasu -OR- 1 Chalk Creek + 1/2 Havasu)