News & Blog

Featured Applicators in Northern California:

**Please note that this is just a sample of the wonderful Applicators located in Northern California. For a list of all the Register Applicators in Northern California CLICK HERE.

This is what Androniki Ashford, Dana Cummings, Robert Holden and Christopher Stefano had to say in a short web interview.

Androniki Ashford
Deco Arts Eleven
Emeryville CA, 94608
Phone: 510-388-8676
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website

Androniki-Ashford-all

Q: How long have you being working with American Clay?
A: I began to work with American Clay exclusively in 2005.

Q: Why do you like using American Clay?
A: I like using American Clay for so many reasons! I admire American Clay's beauty, versatility of finishes and Green properties. I also find the application process very enjoyable and consider my work truly rewarding.

Q: What was/is your favorite project while using American Clay?
A: My favorite projects have allowed me to be fluid with color, i.e.: creating custom color variances or full-wall gradient color. It's also been an amazing experience to plaster some of my own walls this year as a first time homeowner.

___________________________________________________________

Dana Cummings
Get Plastered
Redwood City CA, 94065
Phone: 650-743-2994
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Dana-Cummings

Q: How long have you being working with American Clay?
A: I have been working with the American Clay for about four years.

Q: Why do you like using American Clay?
A: What's not to like? I have been in the trades (if you want to call faux finishing a trade) for about twenty years and have never seen anything like the clay. Most of the products that I have worked with in the past have been moderately to HIGHLY toxic! -Never have I had the client walk in the room and get so emotional (in a good way) as I have with the clay-for real!- And most of all never in my career have I worked so hard and loved most every minute of it as I have with the clay. After eight or nine hours of troweling like a mad man I still have energy. I think it is the negative ions (but that's another story).Bottom line? Nature Nature Nature! How often do you get a chance to bring nature into someones home? Usually I have (in the past) felt somewhat apologetic for stinking up the client's living space with chemicals. If I have a client tell me that they think the American Clay seems pricey, I always reply "if you knew how amazing the clay is you would realize just how reasonable it truly is."

Q: What was/is your favorite project while using American Clay?
A: That's a hard one but one that comes to mind is one that a client in Saratoga California was bringing home her new baby. A surrogate mother was helping this soon to be mother bring her dream to a reality by carrying her and her husband's baby for nine months. She remodeled her workout room (a big upgrade) and made the most welcoming space that she could possibly imagine for her new baby. The area was spacious -the air fresh- the light abundant and the walls? After much careful research and a lot of pointed questions she chose American Clay to surround her little prize! That job was both a pleasure and an honor to be a part of.

___________________________________________________________

Robert Holden
Broad Palette Design
1286 Vidovich Avenue
St. Helena CA, 94574
Phone: 707-968-9151
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

RobertHolden

Q: How long have you been working with American Clay?
A: I've been working with American Clay since mid 2005. Me and my lead guy, Xavier, took the one day Basic Workshop at our local retailer, Central Valley Builder's Supply in St. Helena. The class was led by Shaylor.

My intention was to steal some material ideas so I could develop my own finish. For the previous ten years I'd been doing faux finishes, specializing in a finish I helped to develop that achieved an old plaster look on walls. It involved thickening acrylic paint and troweling it on. I always felt it lacked the texture of traditional plaster surfaces, and hadn't managed to be able to create that texture. So I thought I could take some ideas from the American Clay class to apply to my painted plaster finish. By the end of the day, though, I was so impressed by Amrican Clay that I couldn't wait to begin using the plasters. It gave me exactly what I was looking for in the old plaster finish. Now most of my work is applying American Clay.

Since I've been an enthusiastic promoter of American Clay. I've showcased Amercan Clay at Earth Day Festivals, Green Festivals; I've done the Showroom at CVBS in St. Helena, and done applications in some high profile projects.

In 2007 I completed the American Clay Advanced Applicator Class, also led by Shaylor.

Q: Why do you like using American Clay?
A: What I love about using American Clay is... everything about it! It's Green, it's clean, it's easy to use, it's beautiful, it works perfectly for my Old Plaster look, and it fits right in with the natural aesthetic here in Napa Valley. Like I tell my clients, I have yet to find its achilles heel. Even better, it's less costly for my clients, yet easily achieves the quality of the best plasterers in the Valley, of which there are many. I have made good use of my Kodiak sprayer on several jobs- great time savings. AND, the support I've gotten from Shaylor and others at the company has been invaluable.

Q: What was/is your favorite project while using American Clay?
A: My favorite job is one I just recently completed. I got the job through the contractor who had met me while I was participating in a Green festival in Napa, showcasing American Clay in a booth shared with CVBS.

The house I ended up entirely filling with Clay will soon be awarded Platinum LEEDS certification; the first in Napa County. It's the home of Larry and Ellyn Elson in Napa. Being able to offer the perfect Green finish, add to their LEEDS points, and give them such a beautiful environment was a joy.

This house has everything: we sprayed the base-coat throughout all the rooms before trim installation, and just about every room has different colors and finishes. We used Loma, Marittimo, and Enjarre. We sprayed the color coat in the Great Room, and the bedrooms. We did a sponged- sanded finish in the office. I did my Old Plaster finish in the Powder Baths, and sealed one of them- with a glaze over that. I also did an Old Plaster finish in a niche, on which I then painted an aged fresco design. The really unique finish we applied in the Media Room: we embedded burlap in the Marittimo! It's a great look- lots of texture.

The house was just part of the Kitchens of Napa Valley Showcase, and I received a call from a potential client who's really excited about getting Clay in the house he is currently building.
As an added bonus, Ellyn is Treasurer of the local Chapter of the USGBC- and a very pleased client!

___________________________________________________________

Christopher Stefano
CSV Artisan Walls
PO Box 1207
Vallejo CA, 94590
Phone: 707-557-2404
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website

ChristopherStefanoall

Q: How long have you being working with American Clay?
A: We have been working in Artisan Plaster for 14+ years and American Clay for 3 years.

Q: Why do you like using American Clay?
A: I enjoy using American Clay for the following  reasons:

  • a. It's low price and healthy aspects make it easier to market in this terrible economy.
  • b. we get more work done with less labor so we are not exhausted at the end of the day
  • c.  by combining it with other ingredients and not using it "straight out of the bag", we can get a wide variety of effects which approximate more expensive lime based plaster finishes while being 30-40 % lower in cost than those finishes.
  • d. It's repairability.

Q: What was/is your favorite project while using American Clay?
A: My favorite project using American Clay is an entire home we did in Sea Ranch, CA.  The project was a sustainable home made with prefabricated concrete walls tilted into place.  Some of the walls we straightened and prepped with conventional plaster and the rest we based with Loma.  We did most of the walls in the home in a 2 color sea glass or a  pale sand color  Porcelina to match the landscape.  The large windows flood the home with light and it's very beautiful.  It was just opened to the public in a tour of Sea Ranch architecture and the reception was very positive.

___________________________________________________________

 

Featured Where to Buy Locations in Northern California:

**Please note: This is just a sample of the fantastic Where to Buy Locations in Northern California. For a list of all of these locations CLICK HERE.

This is what Alternative Building Center, Green Sacramento & Sons Development and Green Building Supplies had to say in a short web interview:

Alternative Building Center
4 West Fourth Street
Eureka CA, 95501
Phone Number: 707-445-GREEN (4733)
Fax Number: 707-445-4222
Website

Alternative_Building_Center

Q: How long have you been selling American Clay products?
A: American Clay was one of the first products we carried since opening in May of 2007. Before officially opening our doors we applied American clay to several walls knowing that would be essential for selling the material.

Q: Who are your main customers?
A: We deal primarily with homeowners that with a little encouragement are willing to plaster their walls themselves. We have also had several workshops which have also been very beneficial for our customers.

Q: What other products do you sell?
A: Aside from American Clay, we carry AFM Safecoat, Yolo Colorhouse, Ultratouch Cotton Insulation, Paperstone Countertops, Ecotimber flooring and many, many more green building materials and products.

Q: Why do you like our plasters?
A: We don't just like American Clay, but rather LOVE it! For starters, it creates such a different and soothing feeling for a room which simply cannot be achieved with paint. It allows for unlimited creativity and best of all is seeing the satisfaction on our customers faces after telling us how it has transformed their space.

By the way, we are having our anniversary party on Saturday June 5th. We are in the process of creating a backdrop for the bands using 5/8ths sheetrock in which we are engraving bamboo stalks that will be covered in American clay!

___________________________________________________________

Green Sacramento
919 20th St.
Sacramento CA, 95811
Contact Person: Josh Daniels
Phone Number: 916-448-8109
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website

photo1

Q: How long have you been selling American Clay products?
A: We have been selling American Clay products for about three years.

Q: Who are your main customers?
A: Our main customers are homeowners that are mostly Do-It-Yourselfers.

Q: What other products do you sell?
A: Aside from American Clay, we carry flooring, paint, cabinetry and countertop products.

Q: Why do you like our plasters?
A: American Clay plasters work surprisingly well in bathrooms, are relatively easy to use, has a great look and helps to create a healthier environment.

___________________________________________________________

Sons Development and Green Building Supplies
563 Idaho Maryland Rd.
Grass Valley CA, 95945
Phone Number:  530-273-7875 & 530-210-1870 (cell)
Fax Number: 530-273-7890
Website

sonsdevelopmentpictures

Q: How long have you been selling American Clay products?
A: We have been using and selling American Clay products since 2005.

Q: Who are your main customers?
A: Our customers vary from those using clay for remodels to those using on new construction. In fact, lots of our straw bale homeowners use American Clay plasters.

Q: What other products do you sell?
A: We sell a number of other products, if you go to our website (www.sonsdevelopment.com) you can see more pictures and a brief description of our other products.

Q: Why do you like our plasters?
A: We love American Clay! The breathability, earthy feel of the walls, insulation qualities and of course the natural beauty. Also, American Clay has been one of our strongest rated construction products for LEED Certification (Leadership in Energy and Enviornmental Design) for our new building and showroom!  We would love to see American Clay used in medical offices and schools due to the natural possitive health factors. We are always amazed at the creative possibilities of application techniques, and always look forward to working with it and promoting it to others.

 

 

Home EcoFriendly Expo

image001

For people in the Tri-state area you can visit The Home EcoFriendly Expo at 7W 34TH street in New York City on May 26th to 27th 2010.  Eco Supply will be at the Expo with an American Clay display.

The Eco Friendly Expo is a three-day event featuring Eco innovation and sustainable Design from all over the world! This trade show is a high-end marketplace that serves as a showcase for environmentally friendly companies, services and destinations, attracting both public and private sector buyers in the Tri-state area.

For more information CLICK on the link below:
http://ecofriendlyexpo.com/1-home-ecofriendlyexpo.html

 

 

Featured Video in May

Owning a Green Home has Many Benefits

American Clay mentioned on KABC-TV LA as part of the Zenergy house.

Listen for:
"We have recycled glass tile and sustainable bamboo. We also have beautiful American Clay which is a natural plaster. And then we have the dual flush toilets which save so much water."

 

American Clay on All-new DISCOVERY CHANNEL series

Episode premieres Friday, April 30th at 10PM ET/PT on Discovery Channel (check your local listings)

American Clay Enterprises, Inc. is proud to announce its association with CONSTRUCTION INTERVENTION, an all-new Discovery Channel series. CONSTRUCTION INTERVENTION follows Charlie Frattini, New York Construction Extraordinaire, and his trusted team of contractors and designers as they find businesses who are in danger of failing due to botched, delayed, or impossible construction jobs and rescue them from their construction woes. American Clay Enterprises, Inc. was involved in the construction process for the Tredici Restaurant story by providing the all-natural, healthy, sustainable interior clay wall coverings.

The Tredici Restaurant episode premieres Friday, April 30th at 10PM ET/PT on Discovery Channel (check your local listings).  In this episode, Italian Chef and family man Dominick Anfuso dreamed of opening a restaurant in the heart of East Rutherford, NJ. Now, after three years of construction, Dominick is on the verge of losing everything because of botched work that has put him hundreds of thousands of dollars in debt. Without Charlie's help, Dominick and his family will have to abandon their dream and could lose their life savings along with their home. Charlie and his team transform this construction hazard zone into an Italian piazza-inspired elegant restaurant.

American Clay Enterprises, Inc. provided the materials for the interior walls of the restaurant and the product was applied by g.r. Laity Designer Finishes, a West Reading, PA, based company that specializes in the working with American Clay earth plasters.  American Clay CVO Carol Baumgartel states, “We chose g.r. laity for their professional approach to each of their projects and their creative solutions when using our flexible and beautiful materials.”

“This was the best working experience we’ve ever had; it was how every construction job should go,” says g.r. Laity co-owner Amber Rambo. “Everyone really came together to help the family and their business; it was a highly positive atmosphere, and truly gratifying. We’re so glad to have contributed.”

 

 


Page 5 of 19

Sign Up For a Workshop

workshow_find_80x80Learn how to apply American Clay's finishes for yourself. Take a workshop and see how easy it is!

Find a Workshop

Buy American Clay

thumb_dealer2_80x80Looking for our Natural Earth Plasters? Search now and find the dealer or distributor nearest you!

Find an American Clay distributor

Find an Applicator

find_workshop_thumbNeed a professional to apply American Clay products? Find an authorized applicator here!

Find an American Clay applicator