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Forté is the new line of earthen plaster by American Clay!

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Forté has been fortified to strengthen the application of the American Clay finishes.

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Enjarre™ is a one-coat product and can be finished from semi-smooth to textured.

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Forté is the new line of earthen plaster by American Clay!

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Our natural earth plaster products, manufactured in Albuquerque, New Mexico, are a healthy and creative solution for beautiful interiors. Our mission is to bring universal awareness to the value of environmentally conscious products to indoor spaces! Our gorgeous, sustainable clay plasters offer a non-toxic alternative for residential and commercial interior wall coverings and they are unparalleled in quality, health, beauty and value.

     Selected Approved Primers for Primer Sand


Zero- or Low-VOC Primers:

  • American Pride or Mythic® Multipurpose Primer

  • Benjamin Moore® Natura® Int. Waterborne Paint Eggshell Finish

  • Safecoat® Transitional Primer

  • Sherwin-Williams® Harmony® Wall Primer

  • YOLO Colorhouse® Multi-Purpose Interior Primer

  • Benjamin Moore® Fresh Start® Multi-Purpose Int./Ext. Latex Primer (Low-VOC)

  • BioShield® Healthy Living Paints (Low-VOC)

Conventional Primers:

  • Kilz® 2


Problem Area or Unknown Substrate Primers:

  • ZINSSER® Gardz® Problem Surface Sealer

  • Roman PRO-999 Rx-35® Sealer

Click here to download the complete Approved Primers list.

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