Our natural earth plaster products, manufactured in Albuquerque, New Mexico, are a healthy and creative solution for beautiful interiors. Our mission is to bring universal awareness to the value of environmentally conscious products to indoor spaces! Our gorgeous, sustainable clay plasters offer a non-toxic alternative for residential and commercial interior wall coverings and they are unparalleled in quality, health, beauty and value.

     Selected Approved Primers for Primer Sand


Zero-VOC Primers:

  • American Pride or Mythic® Multipurpose Primer

  • Benjamin Moore® Natura® Int. Waterborne Paint Eggshell Finish

  • Mythic® PRIME Int./Ext. All-Purpose Primer

  • Mythic® PRIME Int./Ext. Premium Hide and Multi-Purpose Primer

  • Safecoat® Transitional Primer

  • Sherwin-Williams® Harmony® Wall Primer

  • YOLO Colorhouse® Multi-Purpose Interior Primer

Low-VOC Primers:

  • Benjamin Moore® Fresh Start® Multi-Purpose Int./Ext. Latex Primer

  • BioShield® Healthy Living Paints

  • Bondz® Maximum Adhesion Primer

Conventional Primers:

  • Kilz® 2


Click here to download the complete Approved Primers list.



1.866.404.1634  •  505.243.5300




© 2020 American Clay Enterprises, LLC


American Clay Enterprises, LLC

2418 2nd Street SW

Albuquerque, New Mexico 87102

By appointment only!


Monday – Friday

8 a.m. - 4 p.m. (Mtn)

Saturday and Sunday


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Update - President/CEO, Croft Elsaesser